Question 1

What does NiceSalt do?

Accepted Answer

The thinking and the building. Positioning and messaging, the product, platform, or site itself, the content around it, and the measurement that tells you whether any of it worked.

Question 2

Who do you work best with?

Accepted Answer

Founders, operators, and teams building something complicated, where credibility is part of the product. That has meant a physician's publishing platform, a harm-reduction health product, an AI media concept, and multi-tenant platforms inside much larger companies. Health, science, and consumer products are where most of the recent work sits.

Question 3

How is this different from an agency?

Accepted Answer

You work directly with the person making the decisions. Fewer hand-offs, faster proof, and specialists brought in when the scope earns them rather than staffed onto it by default. Most projects can start within two weeks.

Question 4

Someone referred me. What's the fastest path?

Accepted Answer

Request a free teardown with a link and one line about what's bothering you. David reviews every request and will confirm availability and timing if it is selected.

Working notes.

A working demo beats a deck

Production got cheap. Judgment didn't.

Why expert sites undersell the expert