# NiceSalt

NiceSalt is a small digital studio for founders, experts, and ambitious
teams. It is independent project work by David Berzin
(https://davidberzin.com), who has spent fifteen years leading product and
data teams at Hearst, Viacom, and four venture-backed health startups,
including as Chief Product Officer. Much of our work is in health, science,
and media. We connect positioning, product, content, and measurement into one
system, rather than treating them as separate projects.

## Services

- Positioning & narrative: what you're saying, who it's for, and why it lands
- Product & prototypes: working software and demos, AI-native where it earns it
- Sites & content systems: the build, plus the editorial engine behind it
- Measurement & growth: data you can trust, and the experiments that follow

## Engagements

- Teardown: free, returned within 48 hours. A specific read on what a current site is costing you.
- Project sprint: from $25,000, four to six weeks, fixed scope. Positioning, the build, and the measurement.
- Advisory: from $6,000/month, ongoing, for teams making real product, data, and AI decisions.

## Selected work

- ExplorerHealth.co (https://nicesalt.com/case-studies/explorer-health/): AI-assisted harm-reduction prototype: interactive assessment, evidence content, privacy-first positioning.
- RobinBerzinMD.com (https://nicesalt.com/case-studies/robinberzinmd/): publishing platform for a physician's articles, newsletter, courses, and book, with a clear path from reader to lead.
- Bibo (https://nicesalt.com/case-studies/bibo/): AI-native audiobook concept demo. One classic becomes five versions (shortened, genre-shifted, translated, re-narrated), with AI cover art, social-first discovery, and an audio-ad concept. Live at https://biboai.vercel.app/

## Notes

- A working demo beats a deck (https://nicesalt.com/notes/a-working-demo-beats-a-deck/): why we built an AI-native audiobook concept instead of writing the strategy document.
- Production got cheap. Judgment didn't. (https://nicesalt.com/notes/production-got-cheap-judgment-didnt/): anyone can ship a decent-looking site now; the scarce skill was never production, it's judgment.
- Why expert sites undersell the expert (https://nicesalt.com/notes/why-expert-sites-undersell-the-expert/): three structural reasons expert websites read weaker than the people behind them.

## Contact

Project inquiries: hello@nicesalt.com
Most engagements start as a focused sprint, then grow into a full build or ongoing work.