Agentic publishing platform
RobinBerzinMD.com
A publishing platform that turns one article into a website update, newsletter, and social assets.
Publishing platform · agentic content pipeline · collage art direction
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Editorial visual system
An illustration style built for the whole story.
AI-assisted cut-paper collage, shaped by editorial art direction, gives each topic one clear visual idea. Separate landscape and portrait compositions carry that language across the site, email, and social formats.
The problem
Robin Berzin's articles, newsletter, programs, book, and practice needed one coherent home. Each new issue also needed a repeatable path into the website, email, and social formats without rewriting Robin's voice.
Delivered capability
Live platformArticles, newsletter, programs, book, and practice in one reader experience.
The delivered system connects Robin's article library and reader journeys to a repeatable workflow. It prepares website, newsletter, and social material for editorial review before release.
Role and delivery
David led the product structure, site build, art direction, and publishing workflow. The work joined editorial organization, article production, and routes to subscription and inquiry.
- Editorial information architecture
- Astro publishing platform and reader journeys
- Multi-platform article workflow with editorial review
- Cut-paper art direction and channel-specific image assets
- Beehiiv draft and social distribution handoff
Product decisions
Organize the breadth of content so a new reader can find a useful starting point, then make the next step visible in context. Treat newsletter signup and inquiry as distinct journeys. Preserve Robin's authored prose while adapting each issue for the formats around it.
How the publishing system works
One source, several useful outputs.
Agentic steps prepare and check the work; editors retain the final decision. The pipeline creates release-ready material for Robin's site, Off Script newsletter, and social channels without treating AI-generated copy as Robin's voice.
- 01
Start with Robin's draft
A final Google Doc enters a Ready folder. The workflow preserves Robin's prose, headings, links, and authored protocol.
- 02
Build the web edition
The workflow prepares the article page, topics, search details, citations, and reader paths. Editors review a preview before the site changes go live.
- 03
Make art for each format
The system generates separate landscape and portrait cut-paper compositions, then prepares a feed card, captions, and tracked links for social distribution.
- 04
Review before release
A native Beehiiv draft is formatted and tested. People approve the site release and newsletter send; the social package is handed off for channel posting.
Next
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