Health publishing & lead gen
RobinBerzinMD.com
A respected physician's ideas were scattered across formats. We built a publishing platform that gives her work one home — and a clear path from reader to lead.
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The problem
A respected expert with deep, wide-ranging work and no single home for it — and no clear route from a casual reader to a real lead.
The outcome
A publishing system that compounds: every piece reinforces authority and feeds a clear path from reader to subscriber to lead.
What we did
- Editorial information architecture
- Fast, SEO-ready Astro build
- Article and newsletter conversion paths
- Journeys into courses, book, and practice